Today we’ve signed a lease for our new headquarters located in the Nedinsco Fabriek, a Dutch monument and former industrial complex in Bauhaus style.
The Bauhaus style, known for its minimalistic character offers a great source of inspiration for the brand. The building is truly photogenic, expect to see interesting elements of the building featured in our product photography.
The German company Carl Zeiss built the Nedinsco Fabriek according the design of architect Hans Schlag, back in 1923. Carl Zeiss used the Dutch based factory to bypass the terms of the Treaty of Versailles that prohibits Germany from producing war equipment. The 36-meter high tower was used to focus optical instruments and also served for the calibration of larger measuring distances.
In the thirties the firm grew into a world-renowned supplier of optical measuring devices such as; submarine periscopes; cameras and signal lights for the global defense market, boosting the local economy. On the other hand Nedinsco has been used by the Germans for military espionage, from 1935. In 1944, a bomb destroyed the factory building, only the tower survived the bombing. After the war Nedinsco Fabriek was seized by the Dutch government and after a period of temporary management sold to G. Beusker, a manufacturer from Arnhem, who built up the factory again.
The factory building came in decline from 2007, the moment it became unoccupied. After more than 10 years of decline the Dutch monument fund, the province and property development firm Woonwenz invested 18 million euros to renovated the carcass back into its historical style, to revive Nedinsco’s old glory as an iconic landmark of world class. Architects Bert Dirrix and Remco Mulder from Architecture firm diederendirrix are responsible for the rezoning and renovation design of Nedinsco Fabriek.
Typical aspects of the architectural style are the minimalistic white walls, clean straight lines (never diagonal) built from concrete and steel. The building is a good example of New Objectivity Architecture; a modern architecture that emerged in Europe, in the 1920s and 30s. Other examples of New Objectivity in the Netherlands are the “Van Nelle Fabrieken” in Rotterdam and the “Witte Dame” from Philips in Eindhoven.
We came across this amazing Instagram picture from Nick van den Bichelaer (http://instagram.com/nickvonbich), passing airport customs with 3 Macbooks, all nicely protected by a Mujjo sleeve!
Today Queen Beatrix abdicates after 33 years as her son became the new king of the Netherlands.
Long live the king!
Our products will be featured during the two-day Dutch festival in Shanghai, organized by our Consulate. Mujjo as well as other Dutch businesses will present their products and services. Jing’an Park will be transformed into Little Holland to give people a taste of a truly Dutch atmosphere. Visitors can embark on a journey through the Netherlands and meet Dutch people, taste Dutch food and listen to Dutch music. Activities include six parts: Dutch Food Fair, Baby Fair, Dutch Design Product Displays, Dutch Education and Tourism Promotion, and a Dutch Flower Workshop. We hope that you will enjoy yourself in this sea of joy!
Sending all of our love to Boston after a day of sadness and confusion and not knowing what to say.
Dutch Design Workspace featured Mujjo amongst Dutch finest design brands. DDW is a creative platform dedicated to helping foreign design brands start their business in China.
Webdesigner Depot named Mujjo.com amongst Miu Miu, Dior and Diesel (to name a few) in “15 elegant clothing & accessories websites”.
Technology is one of those things that doesn’t seem fashionable, but can me made into something very fashionable. Think about iPods and iPhones or Beats by Dre Headphones; they’re as much a fashion accessory as a bowtie or bag. Mujjo is trying again to pair these two worlds by creating gloves that can interact with touchscreens and other cases and sleeves for different devices.
Mujjo sleeves photographed at a PQI outlet in Taipei, Taiwan. The sleeves fit the look of the store very well!
We partnered-up with PQI a few weeks ago. PQI is a subsidiary of the multi billion dollar company Foxlink, led by Gou Tai-chang.
We’re proud to be named 1 out of 5 most successful business partners on the Fancy! Have a look. Thanks Lee!
The Next Web nominated us for its famous Startup Awards, in the category “Best design”. And guess what? We came in second place! Just after Fashiolista. Second place doesn’t give you gold, but since it’s Fashiolista who beat us (a worthy contender), we’re still a bit proud.